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what i’m doing now

● last updated: november 2, 2026

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hi, i'm lucinda. everything i'm building currently lives on this board: businesses, experiments, and the occasional tool that escaped the lab.

i ran a 20m-reader education business as ceo, helped it exit, and retired for approximately eleven days. now i'm building a portfolio of personal and business projects (sneak peek below) as well as taking on a few aligned clients for fractional ops and web builds.

lucinda allen smiling and writing in a notebook, sitting on a mustard velvet pouf

from the desk of lucinda

nerdy side quest: i wanted to know the GOATed foods, so i built a nutrient density chart.

most nutrient density scores count what's in a food. i wanted to count what your body actually absorbs. so i scored 244 everyday foods on 22 vitamins, minerals and amino acids, with absorption built in:

  • heme iron from beef counts in full, non-heme iron from spinach only a quarter
  • oxalates and phytates get factored in, plant omega-3 counts at 5%
  • a predicted satiety score: how filling a normal serving is
  • filters for fodmap, histamine, oxalate, dairy and gluten, plus polyphenols on the side

the winner? chicken liver, then beef liver. the most filling: braised meats and lentils. turns out my ntp studies and a pile of usda data make a very happy combination.

go find your food β†’

244 foods: nutrient density vs. how filling
244 foods: nutrient density vs. how filling
best foods for iron, absorption built in
best foods for iron, absorption built in

i launched the field guide, a map of farms and producers in the netherlands that meet a higher bar for more sustainable farming, animal welfare and food quality.

why? buying local; eating fresh, seasonal and organic nutrient-dense foods; looking after our soil & ecosystems are all deeply important to me, and i've been looking for a project that combines this passion with my skills for systems and tech.

using automated workflows, i researched 3,449 producers and cherry-picked 679 who meet an inclusion criteria that i developed, namely:

  • certified organic or organic methods
  • no synthetic sprays or fertiliser
  • animals graze or live outdoors
  • producers who farm regeneratively or in line with agroecology gain a "goes the extra mile" badge

the field guide is expanding one province at a time until the whole of nl is covered (feb 2027 target).

go have a look and find your farm β†’

find producers: 679 of them, all checked
find producers: 679 of them, all checked
the in-season dial. 70 foods in october
the in-season dial. 70 foods in october

crete, with concussion. we almost didn't go, but luckily we did, so i got to wonder at birds of paradise and pomegranates growing from trees in the streets, eat creamy cretan mizithra on dakos on the daily, paint watercolours on the beach and lie on hot pebbles with the sea sparkling before me, receive a gong bath, visit friends living on a mountain homestead they built themselves, stay in a gorgeous cottage with its own olive trees and crickety beds, visit ornate greek orthodox monasteries and play mermaids in our own turquoise cove.

did i mention the food was heavenly?

dakos in paradise
dakos in paradise
more rain than we hoped for...
more rain than we hoped for...

while breaking down our off-grid camp, i got a concussion. this was a particularly frustrating experience because it is the second concussion i've had in the space of a year, and the first one took 7+ months to recover from. after a few days of marinating in grief and rage, i managed to flip the mental script: rather than lament all the things i now couldn't do, i decided to focus on what was still possible. (notwithstanding the idea that, perhaps, such forced rest is precisely the medicine i had been avoiding.)

it sounds clichΓ©, but through the months-long stupor of brainfog, painful sensitivity to light, sound and motion, unpredictable emotional swings and nausea, i got back in touch with a part of myself that had been forgotten. between the weekly crash-outs, i got clearer on my direction and birthed new ideas. most importantly: i never once lost my unshakeable conviction in the body's self-healing capacity. i guess i'm getting good at concussions now, but i do hope this is the last one.

oh, and i found a way to work without looking at a screen: speaking, transcribing and audio only! here's a picture of the recovery dashboard i made πŸ€“

the recovery dashboard: one screen, logged by voice note
the recovery dashboard: one screen, logged by voice note

a new client joined the day job: a 2m-reader mental health publisher. i built its whole publishing pipeline in a fortnight: a draft portal for writers, an md review gate, and one-click publish to wordpress, hands-off courtesy of claude.

this week's side quest: reviving art-e-zine.co.uk, the art website my mum started in 2001. it's more than 500 pages, features over 8,000 artworks, pulled thousands of monthly visitors at its peak, and has 14,000+ backlinks. she designed every page by hand like one big creative scrapbook, in software that no longer exists, with zero mobile functionality.

so naturally, i got claude to build a script that converted every page into modern code, preserving her original designs pixel by pixel. while i was in there i:

  • made it mobile-friendly
  • added accessibility features
  • introduced a logical structure for the content and linking
  • re-added an ssl certificate (it had dropped off)
  • moved it to a free host, saving her Β£100 a year
  • added a randomize feature for wandering through the archive
  • redid the donations page and giveaway

but more important than anything: her legacy is preserved!

current status: the return of fable resulted in more time spent in claude than i would like to admit. mixed results:

  • shipped a 'mystery shopper' tool that gives a scorecard for the ai and human experience on (local) busines websites.
  • replaced my $20/ per month superwhisper transcription tool with a free version i built myself
  • shipped v1 brochure sites for uplift digital & new normal health, as well as this page :)
  • upgraded my partner's backend (not like THAT): his massage business went from 5 scatterd tools to a single supabase with proper auth β€” one CRM, one login with five years of client history
  • messed up my circadian rhythm. watching england play football until 2am certainly hasn't helped

i did manage to balance out all the code with many hours in garden, mostly pulling up meters of winding weed roots, perhaps with the naive hope that i've eradicated the problem (watch this space).

meanwhile in my NTP study we're currently learning about cardio-metabolic health. i have never heard so much about the biochemistry of lipids before. it's quite overwhelming and the first time in a while where my brain learning capacity has been genuinely stretched!

rescued 5,751 notes from anytype and converted them into a proper markdown second brain powered by obsidian. would recommend.

in slightly less nerdy news, i went to the dutch burning man - it was during a heatwave and intense thunder storm. somehow every workshop i tried to attend was canceled but the burn itself was epic - lasers, fountains, fire, movement and sound came together in one incredible sensory experience.

this diary starts here. everything before this is lost to the void.

plain text is undefeatedsystems > hustlecurrently powered by: roasted beets from the garden & congee breakfasts

🚧 this page is permanently under construction β€” that’s the whole point